Virginia Cattlemen’s Association Announces Launch of Virginia Cattlemen’s Insurance Agency LLC

For Immediate Release

August 30, 2021

Daleville, Virginia – August 30, 2021 - The Virginia Cattlemen’s Association (VCA) is excited to announce the launch of the Virginia Cattlemen’s Insurance Agency LLC (VCIA). Virginia Cattlemen’s Insurance Agency LLC, a wholly owned subsidiary of VCA, was formed to continue advancing the Association’s purpose of improving the conditions and efficiency of farmers and ranchers involved in cattle production. By focusing on cattle-related insurance products, VCA believes that the agency will provide the Association with a way to educate cattle producers and provide them with a simple, efficient way to purchase risk management protection.

Virginia Cattlemen’s Insurance Agency will focus primarily on offering Livestock Risk Protection (LRP) and Pasture, Range and Forage (PRF) insurance. LRP provides price protection by allowing cattle producers to protect against unexpected market declines. PRF insurance provides protection against the lack of rainfall for land that is grazed or used to make hay. Information about LRP and PRF will be made available to VCA members on the VCA website, through email, and through handouts. LRP policies are made available every day after markets close. PRF policies will be offered beginning September 1st through the sales closing date on December 1st.

When VCA began to develop the idea of offering insurance as a risk protection tool for producers, the Board consulted with former RMA Administrator Brandon Willis to help guide them through the process of establishing an agency. Mr. Willis, who now runs his own livestock insurance business in Utah, continues to help advise and consult with VCA. Currently, Brandon Reeves, the Executive Director of VCA, is the sole insurance agent for VCIA, but VCIA will be exploring the possibility of bringing on additional agents in the future. The agency has been approved to begin writing policies under Rain & Hail’s Atlantic Coast Division.

VCA President Jason Pratt states “VCA continues to look for ways that we can better serve our membership and all Virginia cattle producers. We see risk protection as an incredibly important tool producers should consider to hedge against a volatile market and I am excited that we are now able to offer these products to help our producers.”

Anyone interested in learning more about Virginia Cattlemen’s Insurance Agency LLC can visit the VCA website at or contact Brandon Reeves by email at or by phone at 540.280.8805.

For more information, please contact the Virginia Cattlemen’s Association Office:

The Virginia Cattlemen's Association (VCA) was organized in 1944 and chartered in 1953 to promote the profit potential of Virginia's cattle industry. The early objectives of VCA were to promote more effective marketing from the farm to the consumer and to present cattlemen's views to the legislature on the state and local levels. These primary objectives provide the basis for most of VCA's activities today. In addition to marketing, VCA works for Virginia's cattlemen in many areas, including: media relations, producer information, sponsorship of educational seminars for cattlemen, administrative support for Virginia's Beef Checkoff Program, and coordination of activities with cattle related organizations in Virginia.

Productive and Profitable webinars for May through September have been scheduled! Click any of the links below to register for the monthly webinar:

August 31 - Book and Recordkeeping with Rob Goodling, Jr., PennState Extension
September 28 - Herd Health with Dr. Jody Wade, Boehringer Ingelheim

Industry Events

June 12
Virginia Angus Association GIFT Sale, Chatham, VA

June 29
Genetic and Breeding Tools with Donnell Brown, RA Brown Ranch (tentative)

July 9
Virginia Cattlemen’s Field Day and Dairy Expo

July 27
Herd Nutrition and Mineral Supplements with TBD, Multimin

August 31
Book and Recordkeeping with Rob Goodling, Jr., PennState Extension

September 10
Deadline for the October "The Virginia Cattleman"

September 28
Herd Health with Dr. Jody Wade, Boehringer Ingelheim

October 10
Deadline for the November "The Virginia Cattleman"

October 16
JMAR Genetics Quality Over Quantity Charolais Sale, Wardensville, WV

October 16
FSC Ranch 5th Extra Effort Fall Sale, Clayton, NC

October 16
Whitestone Farm Brand of Quality Angus Sale, Aldie, VA

October 16
Black Lick Cattle Co. Commercial Bred Heifer Sale, Rural Retreat, VA